Lorelai Luna Model Agency was founded by Director Lorelai Luna in 2018.  With over 15 years of experience, managing the top models in the business Lorelai decided to launch her own fresh, boutique agency.

Lorelai began her career at Select Model Management before leaving to become a Senior Men’s agent at Storm Model Management. In 2013 she was head-hunted to take over as Director of the men’s board at one of the World’s top model agencies, Premier Model Management - A role where she honed her craft as Britain’s leading male model industry expert.

Immersed in the intricacies of an evolving, high profile and often contentious industry, Lorelai became the ‘go to’ resource in what is known as the reverse gender pay gap. As an authority on the subject, Lorelai has raised awareness of the growing topic in her interviews with the BBC, Elle magazine and Metro Uk.

As Lorelai Luna Model Agency continued its growth as one of the more progressive model agencies in the industry, Lorelai Joined forces with Emma Durnell in 2020 to build on the success of the business with the launch of a new women’s division.

After a 12 year career in model management on the women’s divisions at Storm Models and Premier and leading the women’s board at Linden Staub in London, Emma cultivated a list of core clients in the commercial and advertising markets worldwide. An eye for creativity paired with honest and naturally easy communication lies at the heart of her approach in developing talent carefully and matching the perfect talent to some of the most high profile brands in fashion.

Lorelai and Emma’s respective experience and credibility is a powerful force for the future of the model industry. As a boutique agency with a small team, Lorelai Luna Model Agency signals a bold departure from the conventional agency setup by applying a more sustainable approach to talent management.

Today, Lorelai Luna Model Agency is recognised as one of the most reliable, personal and forward thinking agencies where dedication to the models and clients is the priority.